宣传计划

Buyers invitation

In addition to the traditional way of publicity, it will use the updated media and new forms of in-depth publicity to ensure the quality of the presence of professional buyers and realize win-win of trade cooperation and brand promotion.

1. Notification push: industry database, direct mail, SMS, mail, exhibition customization H5 and exhibitor customization H5;

2. New media platform promotion: WeChat subscription number, service number, accurate delivery of weibo and LBS (AD7), accurate delivery of DSP big data (double-end delivery), accurate advertising of baidu SEM, 360SEM, baidu, alibaba and tencent netease;

Media communication: 500+ industry network media cooperation, 100+ industry professional publications, 300+ professional public media, 20+ public newspapers and TV stations;

4. Professional media -- the exhibition will join forces with the hot TV stations in Shanghai, such as dragon TV, Shanghai news comprehensive channel, entertainment channel, documentary channel, xingshang channel and China business news channel. Netease, sina, tencent, baidu, China clothing network, textile network and other websites are used to cover the information circle. Apps like sina weibo, WeChat, today's headlines, tencent, sohu news, sina news, etc. fully cooperate with the live broadcast, and cover outdoor and metro media, to create three-dimensional publicity for the exhibition and make the exhibition information unimpeded.

V. group buyers visit each other face-to-face -- professional market, professional exhibition and promotion of trade association: conduct on-site publicity and promotion with clothing accessories exhibitions and accessories markets in zhejiang, jiangsu, guangzhou, fujian and other places.

6. A group of 1000 people in the Yangtze river delta region, free shuttle buses to pick up high quality distributors, agents, clothing fabric companies, accessories market to visit the exhibition.

More than 5,000 overseas purchasers are invited through the overseas client relations of the host and host units and their overseas agencies, embassies and consulates in China.